• 21.9%

  lift in sales

• 8.5pts

  lift in ad recall with Brand Consideration Ads

• 3.3pts

  lift in brand association

Ruffles drives mid-funnel impact with Brand Consideration Ads on TikTok

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• 6.7X

  TikTok Shop's halo effect significantly extended incremental performance, generating 6.7x in sales beyond on-platform purchases.

• 2X

  Halo-driven demand drove directly to the Fenty Beauty Online Store, with owned .com capturing nearly 2x the impact of other halo channels combined

• 1/3

  Over 1/3 of incremental sales came from new customers, underscoring TikTok’s acquisition power within the category.

Leveraging TikTok Shop's halo effect to extend incremental performance and drive omnichannel sales.

• 12M+

  impressions

• 99%

  increase in 2-second view-through rate

• 4

  point increase in ad recall

Driving luxury awareness through Pulse Custom Lineups.

• 16.4%

  lift in brand awareness

• 11.2%

  lift in brand association with hydration and protection

• 15.5%

  lift in Brand Love*

Behind CeraVe's strategy to shine online and offline during Carnaval in Brazil with TikTok

• 100%

  Achieved Client's KPI from Smart+ Target ROAS

• +50%

  Higher return of Ad Spend

Driving KPI success with Smart+ & IAA optimization

• 165%

  lift in ticket sales

• 27%

  more efficient CPA

• 48K+

  unique visitors to Magic Hub

Blending product innovation and immersive storytelling to drive cultural relevance and ticket sales for a holiday, horror tentpole theatrical release.

• +38%

  sign-ups

• 99%

  statistical significance

Zenjob proves campaign impact while protecting user privacy using Anonym's privacy-preserving technology

• 3%

  lift in incremental purchases

• 3.8K

  incremental purchases

• $2.64

  incremental return on ad spend

Increasing incremental omni purchases with TikTok Search Ads Campaign